Shandong Liu Jia Pharmaceutical Excipients Co., Ltd.
The 86th China International Pharmaceutical Raw Materials, Intermediates, Packaging and Equipment Fair

    Our company onMay 26, 2021, went to Guangzhou to attend the 86th China International Pharmaceutical Raw Materials, Intermediates, Packaging and Equipment Fair. Our company has made great improvements in scale, product variety, and personnel allocation, which has played a good role in promoting the company's brand. This is inseparable from the efforts of all the company's employees. The various problems encountered at the exhibition have broadened our knowledge, given us a renewed understanding of the pharmaceutical excipients industry, and allowed us to learn from experience and acquire professional knowledge that we could not learn in our daily work. We hereby summarize this exhibition, as follows:

    I. Pre-exhibition Preparation:

In order to successfully participate in this exhibition, all the company's employees have fully invested and cooperated in the division of labor:

1. Sales personnel thoroughly understand and familiarize themselves with product knowledge, remembering product performance, structure, and parameters;
2. Reception staff have unified uniforms and attire, facing each customer with a positive attitude and establishing a positive corporate image;
3. Preparation of exhibition promotional materials, exhibits, and office supplies
4. Advance booking of booth badges, exhibition confirmation letters, and communication of exhibition design and construction

II. Analysis of On-site Visitors:

Visitors can be divided into several categories:

1. Exhibitors
2. Personnel from other industries
3. Personnel from the pharmaceutical excipients industry
4. Industry personnel seeking market information

For us, accurately identifying the type of customer requires a special observational ability. For each visitor, we promptly back up customer information; for those with business cards, we exchange cards; for those without, we register their information for future business contacts.

III. Product Competitiveness

Whether as a "buyer" or "seller," the key is the product. Even with customer demand, there are so many similar products on the market; how do we get customers to choose our products? This requires providing our product competitiveness. Product competitiveness can be reflected in product design, brand awareness, quality, and price. The increase in market competitors represents the vastness of the market; how to effectively seize the market is the theme that needs to be considered in the future.

Overall, customers are quite satisfied with our products, both in terms of packaging design and quality. Regarding price, since we currently focus on the domestic market, the choice of suppliers is also crucial if we want to have a price advantage. This is something we must pay attention to when choosing suppliers later.

Most importantly, in the presence of competitors, how to maintain old customers and gain new ones, and how to improve our company's market share are crucial issues that we cannot ignore at this stage!